What are people thinking the first time they visit your website and how likely is it that these users will ever revisit your page?

First Impressions

Is this site credible?
Is it trustworthy?
Is this a professional company?
Is this company stable?
Do I feel welcome on this site?

These are the questions you should be asking yourself when designing your website. Design is a very crucial factor when creating a website.


Colors: using the right color combinations is key in attracting your audience to select certain elements on your site. However, don’t try to make everything jump out, rather you should pick two to four colors for your template and marketing materials.
Media: Avoid redundancy. Only use media and animations to support content rather than be the bulk of the content. Otherwise your site could look unprofessional.
Layout:  avoid clutter. Develop a grid like navigation structure. Make sure page elements aren’t randomly scattered.

Typography: Website content development is very important. Website content should be organized grammatically. What does this mean? Content should read from left to right and from top to bottom. Your content should also be on a high school reading level. You don’t want to sound like an amateur and at the same time you don’t want to confuse your audience because it’s more than likely not all of them attended college, or can read at college level.


Keep the elements on your website consistent from page to page. Elements include colors, image sizes, fonts, and page layout. There shouldn’t be more than three different page layouts on a website: homepage layout, content pages layout, and a layout for a form page.


Stock photos vs. real images
A marketing experiment was conducted and the results concluded that 95% of people prefer and are more attracted to real imagery rather than stock photos.  Most websites use stock photos.


Is the information on your website easily accessible? That’s what navigation is about. You need to make your website’s pages and content easily accessible and found.

  • Keep the navigation bar near the top of the page and make it simple.
  • Include a search box so users can search keywords.
  • There is such thing as too much! Don’t provide too many navigation options.


Your website must be compatible with multiple browsers as well as mobile friendly.